Duravit Flagship Showroom

Let's join IDArchitects in exploring the Duravit Flagship Showroom, designed and executed by IDA.
"DURAVIT FLAGSHIP SHOWROOM – Connecting Heritage and Excellence"

• The design inspiration for the Duravit Flagship Showroom began with a simple question: What is the intersection of excellence between Vietnam and Duravit?
• Originating from the Black Forest in Germany, Duravit started as a porcelain manufacturing workshop and gradually evolved into creating world-class, premium sanitary ceramic products with exquisite craftsmanship.
• Meanwhile, in Vietnam, the proud legacy of ceramics is clearly reflected through traditional craft villages across the country. This unique cultural heritage, particularly the Cham people’s pottery craft, has been recognized by UNESCO as an Intangible Cultural Heritage.
• Furthermore, ceramics and porcelain are both formed from natural elements like earth and water, which merge and transform through fire. These elements create the perfect meeting point for "The Elite House" – a representation of Duravit's handcrafted porcelain heritage intertwined with Vietnam's traditional ceramic art.
• The highest goal of the Flagship Showroom is to create an inspiring space that sparks emotions and ignites creative thinking for designers, architects, and customers alike.
• "Material" is a key element that contributes to the artistic nature of the space, offering a unique and eye-catching design that simultaneously embodies Duravit's philosophy of "Aesthetic Design." However, a showroom must also convey a warm and welcoming atmosphere for visitors.
• To strike a balance between these two needs, the Duravit Flagship Showroom incorporates natural materials, representing the essence of ceramics and porcelain. Additionally, textured paint techniques paired with varying shades of gray echo the different transformation stages of earth and water into ceramics. This creates an inviting space while emphasizing the connection between Duravit porcelain and Vietnamese ceramics.
• More than just a display space, "The Elite House" is an immersive experience that celebrates the artistic essence of bathroom design. Visitors are drawn into the harmonious blend of Duravit's heritage and Vietnam’s long-standing ceramic tradition. This unique space honors both, creating a journey that sparks the imagination and perfectly conveys Duravit’s message of "Awakening Excellence."